Employee Spotlight

Holly Seidel

Becoming an industry-leading digital healthcare company takes a great product and an even BETTER team. Check out our conversation with Marketing Manager Holly Seidel and see why Reflexion Health is a healthcare tech start-up you'll want to explore.

Why did you decide to join Reflexion Health and when did you join?  

I was very intrigued when I discovered the Marketing Manager opportunity at Reflexion Health in April of 2016.  I was living in San Francisco at the time and my career had mainly consisted of working at larger Fortune 100 healthcare companies in a variety of marketing roles.  But, I was drawn to Reflexion Health because it was a fast-growing, healthcare start-up where I knew I could make a difference and more importantly, the company was doing something extremely unique for the betterment of patients and healthcare providers.

Reflexion Health’s signature solution, VERA™, a virtual exercise rehabilitation assistant, also resonated with me as my mom had just had knee surgery.  I saw the amazing benefits VERA offers patients as a virtual physical rehabilitation solution and I knew my mom’s recovery would have been better if she had access to VERA.  

So, I made the leap to this fantastic start-up and relocated to sunny San Diego where I’m working to accelerate awareness and adoption of this innovative solution. I’m focused on letting patients know that VERA will motivate and encourage them throughout their recovery; in addition to holding them accountable for completing their prescribed exercises to keep their recovery on the right track.  The cherry on top is that it allows patients to stay connected to their therapist and do their therapy in the comfort of their own home.  Win.  Win.  Win.


What do you do at Reflexion Health?

Every day is different and that’s why I love it here!  I’m always trying to better understand our customers so I can ensure our marketing messaging and materials are a match for their needs.  I’m balancing that strategic thinking with event planning, email campaign development, improving our website, crafting social media posts, data analysis, and so much.  That’s all while remembering to use Slack and getting my Jira tickets entered in a timely fashion :-).  I get to work closely with an artistic and clever Marketing Communications team so it’s a collaborative effort that makes work fun.


Why do you enjoy working here?

I love being involved in such a beneficial and forward-thinking solution.  I enjoy the relaxed work environment, the office location in downtown San Diego, the pantry full of snacks, the generous benefits package, and most importantly - - - knowing that we are making a difference in helping people get back to doing what they love.  In addition, we help save time, travel and costs for the patient and lower healthcare costs for our country. 


What do you do when you're not at work?

When I’m not at work I enjoy hiking, yoga, cooking, gardening, interior decorating, traveling, being an auntie, and when there is snow - SNOWBOARDING! 


Would you recommend Reflexion Health to others seeking employment?

Come and join us and see for yourself.  Be part of a winning solution that helps people get back to doing what THEY love to do.

Thanks Holly! To learn more about Reflexion Health, including our open positions, please visit http://reflexionhealth.com/careers or follow us on Twitter @reflexionhealth.

Did you miss our conversation with Reflexion Health Product Designer Amanda Vidad, Product Tester & IT Support Toby Olaoye or Software Engineer Lovelle Cardoso? Click on their names and check them out.