Human Centered Design

A Human-Centered Approach to Building Great Products

A Human-Centered Approach to Building Great Products

Dr. Donald Norman, a cognitive science researcher and Director of the Design Lab at UCSD, was one of the first people to describe and advocate for the importance of Human Centered Design. His belief that design decisions should be based on the needs and wants of users in order to be most effective, significantly altered and elevated the role of strategic product design in companies big and small.