behavior changes

Reflexion Health CEO Weighs in on Behavior-Driven Product Development at Forbes

Reflexion Health CEO Weighs in on Behavior-Driven Product Development at Forbes

“Behavior-driven development is essential for our patient- and clinician-facing solutions, having us focus on engagement and ease of use as opposed to mere functionality,” Dr. Joe Smith told Forbes. “My advice would be to do whatever it takes to get the users (for us, patients and clinicians) involved early in the product development,” he adds, “and don’t stop tweaking until they are delighted!”